Promoting Colorado as a Premier Global Tourism Destination

Introduction

Colorado’s tourism industry is a cornerstone of its economy, offering a diverse array of experiences that attract millions of visitors annually. In 2023, the state welcomed 93.3 million visitors, generating $28.2 billion in travel spending and supporting over 187,710 jobs. (governorsoffice.colorado.gov)

Economic Impact

The tourism sector significantly contributes to Colorado’s economy:

  • Travel Spending: In 2023, visitors spent $28.2 billion, marking a 3.9% increase from the previous year. (governorsoffice.colorado.gov)
  • Employment: The industry supported 187,710 jobs in 2023, with a 5.3% increase in direct travel-generated employment compared to 2022. (governorsoffice.colorado.gov)
  • Tax Revenue: State and local tax revenue from tourism grew to $1.8 billion in 2023, a 5.7% increase from the previous year. (governorsoffice.colorado.gov)

    • Key Attractions

    Colorado’s diverse landscapes and cultural offerings make it a prime destination:

  • Outdoor Recreation: The state’s outdoor recreation industry was valued at $17.2 billion in 2023, supporting 132,500 jobs. (axios.com)
  • Urban Experiences: Denver, the state’s capital, welcomed 37.1 million visitors in 2024, generating $10.3 billion in tourism revenue. (visitdenver.com)

    • International Appeal

    Colorado’s appeal to international tourists is evident:

  • Visitor Growth: In 2024, visitation to Colorado increased by 2.3%, reaching 95.4 million visitors. (oedit.colorado.gov)
  • Global Recognition: The state’s natural beauty and cultural heritage attract visitors from around the world, contributing to its status as a premier global destination.

    • Strategic Initiatives

    To enhance its global appeal, Colorado has implemented several initiatives:

  • Destination Stewardship: The Colorado Tourism Office launched the Destination Stewardship Strategic Plan to balance resident quality of life with visitor experiences while preserving natural resources and cultural heritage. (oedit.colorado.gov)
  • Marketing Campaigns: The “Come to Life” marketing campaigns target national and international travelers, showcasing the state’s diverse offerings. (oedit.colorado.gov)

    • Contact Information

    For more information or to plan a visit, contact the Colorado Tourism Office:

  • Address: 1600 Broadway, Denver, CO 80202
  • Phone: (303) 892-3840
  • Website: Colorado Tourism Office

    • Conclusion

    Colorado’s tourism industry plays a vital role in the state’s economy and global image. Through strategic initiatives and a commitment to preserving its unique offerings, Colorado continues to attract international visitors seeking diverse and enriching experiences.

    Key Facts

  • Visitor Spending: $28.2 billion in 2023, a 3.9% increase from 2022.
  • Employment: Supported 187,710 jobs in 2023, with a 5.3% increase from the previous year.
  • Tax Revenue: Generated $1.8 billion in state and local taxes in 2023, a 5.7% increase from 2022.

    • Sources

  • Colorado’s Strong Tourism Industry Continues to Grow, 2023. (governorsoffice.colorado.gov)
  • Tourism Industry Contributes $28.5 Billion to Colorado Economy and Supports Over 188,000 Jobs, 2024. (colorado.gov)
  • Denver Tourism Matches Record-Breaking Year in 2024. (visitdenver.com)
  • Colorado Tourism Office Celebrates 2025 National Travel & Tourism Week. (oedit.colorado.gov)
  • Colorado Tourism Office. (oedit.colorado.gov)
  • Contact the Colorado Tourism Office. (oedit.colorado.gov)
  • Colorado outdoor recreation industry worth $17.2B, 2023. (axios.com)
  • Denver sets new tourism record, 2023. (axios.com)